An Introduction to Psychology: Neuromarketing

Psychology Taster Lecture

This event has ended.


Speaker: Dr Bianca Serwinski, Course Leader and Lecturer in Psychology
Date: Thursday 11 February 2021, 4:30-5:30pm

The study of Psychology at NCH explores fundamental principles, concepts, and issues in the major areas of contemporary scientific psychology. Students gain an understanding of the biological, cognitive, and psychosocial factors underlying behaviours. These include exploring what influences and regulates motivation, sensory and perceptual processes, and social behaviours.

Our interactive taster will provide an introduction to Psychology, offering an insight into what we typically learn in the study of Psychology. It will then focus on one area to which Psychology has been applied, Neuromarketing, to understand how we are potentially influenced by supraliminal and subliminal messages and stimuli that make us desire, and purchase, certain products more.

This taster will also include an introductory overview of studying at NCH, and there will be ample time for Q&A with Faculty and Student Ambassadors.


Here’s what previous participants have said about our Psychology Taster Lectures:

“Unparalleled presentations, wonderfully delivered and incredibly helpful!”

“This event was so simple to attend, and super stress-free. The staff and student helpers were so enthusiastic and provided so much information. It was an extremely useful thing to do, and it is brilliant that these are offered so much from NCH and are so easy to attend.”

“It was very engaging and interesting. Loved it!”

“This taster lecture was a great insight into what psychology is like as a university subject, I really enjoyed it! :)”

“This event was great. It included everything it needed to, from answering live questions and providing us important information about the College and the course itself.”

“Bianca’s presentation was very easy to follow – I definitely learned a lot and appreciated the focus on one part of psychology. Thank you very much for this opportunity! :)”

“This has definitely fuelled my passion for psychology, and I can’t wait to continue learning!”