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The History of South Asians in Britian

Top 10 British South Asian Social Media Influencers

Simran Randhawa: @simsnackin @simran

Simran Randhawa is a journalist, creative consultant and social media influencer based in London. She is a sporty woman who loves to be active which is visiable on her social media platforms.

Her passion for a healthy lifestyle made her create a separate Instagram account, where she shares her recipes. She has over 114,000 follwers and is mainly focused on lifestyle and fashion. She has collaborated with various fashion brands including:

Nasty Gal
Kurt Geiger

Simran was also featured in Off The Block Magazine, GQ India, Vogue and many other publications.

Hammasa Kohistani: @hammasa

Hammasa is a beauty and fashion influcencer with Afghan origins started her career in a beauty pageant. In 2005, she became the first Afghan/Muslim contestant to be crowned Miss England.

The model is well-known for posting various outfits and following fashion trends. She is combining her personal style with fashion trends, as well as South Asian national clothing pieces. Hammasa is proudly showing her South Asian roots through her social media platforms.

Harnaam Kaur: @harnaamkaur

Being the only Guinness World Record holder, Harnaam Kaur is definitely a worth mentioning social media influencer and anti-bullying activist. In 2016, she became the first female with a full beard.

After being dignosed with Plycystic Ovary Syndrome, she was exposed to bullying, but it did not stop her. Now Harnaam is using her uniqueness to spread positivity across her social media accounts.

She has also been featured in many magazines including:

One World
Teen Vogue

Bambi Bains: @bambibains

Bambi is a real polymath – she is a model, musician, dancer and a beauty and lifestyle influencer. Not many of her followers know that Bambi auditioned for Britain’s Got Talent as a member of Miss Treat Vibe in 2017. Eventually, the girl group was eliminated during the semi-finals.

Soon after that, she began a solo career. She was the first female to join Team Punjabi By Nature, a UK-based Indian music producer. Bambi is using her social media to stay connected with her followers and raise awareness of Desi culture in the U.K.

Jahanara Rahman: (IGTV)

Best-known for posting product reviews, Jahanara Rahman is a British Bangladeshi makeup artist and lifestyle blogger.

She is really active on social media, where she uploads plenty of makeup looks along with her product reviews. Jahanara’s relationship with her supporters is very personal – she often does makeup looks on her followers.


UK based beauty influencer and a trained makeup artist, Sheikh Beauty, is well-known for her makeup tutorials and skincare videos.

Before starting her journey as an influencer, she previously worked as an employee for beauty brands such as Nars and Bobbi Brown. Eventually, Shaz’s presence on social media helped her to become a brand ambassador for those brands.

The beauty influencer has over 416,000 followers on Instagram. She also runs a YouTube channel with 48,500 followers.

Hannah Desai: @cocobeautea

Better known as COCOBEAUTEA, Hannah Desai is a fashion influencers and blogger and has over 1 million followers on instagram

She is most known for her minimalistic and elegant style and showing different looks with a cup of coffee in her hand.

Amena Khan: @amenakhan

Amena is a British Asian model, beauty and lifestyle influencer. She owns Pear Daisy, a jijab brand and a makeup company.

She became the first woman wearing a hijab in a L’Oréal Paris haircare campaign. To get even closer to her followers, Amena decided to start the ‘Thrive’ podcast, where she shares her thoughts on fashion, business, beauty, education and much more.

M.I.A. @miamatangi

Matangi ‘Maya’ Arulpragasam, better known as M.I.A., is a British musician, visual artist, activist and influencer.

The British Asian singer started her career in 2002, but her first ablum Arular was released in 2005. After struggling to find the inspiration to make new music, the singer released her fourth album named after the Hindu goddess, Matangi in 2013.

Since then, the musician is proudly representing British South Asians in the music industry. M.I.A. is actively using social media to educate he fans and motivate Desi people to be proud of their origin.

Kaushal Beauty: @kaushal

Beauty influencer Kaushal is one of the most recognisable British Asian makeup artists.

With over 2.24 million subscribers on YouTube, she is proudly showing her heritage to her followers through different makeup and fashion looks. Mostly known for her makeup looks, the YouTube star is also posting vlogs on her channel, showing what is happening in her life.